
Rising to the Next Level
We are delighted to share that Focus, the renowned creator of iconic suspended and central fireplaces, will be transitioning from European Home and moving toward direct sales in North America through its new U.S.-based division.
Over the past decade, we’ve enjoyed a truly exceptional partnership with Focus. Together, we helped elevate their fireplaces into a premier, high-end design option throughout the U.S. and Canada. As our founder and president, Holly Markham, noted:
“I have always been in awe of the designs and technology Focus has developed over the years. It has been an honor to partner with them, and I look forward to seeing the next steps in their journey.”
European Home and Focus will be collaborating closely throughout 2026 to ensure a smooth and seamless transition. As part of this process, customer information will be shared as appropriate to avoid any disruption to ongoing projects, orders, or sales. In addition, several members of the European Home team will be joining Focus, making this shift feel more like a natural evolution than a traditional separation.
While this transition marks the start of a new chapter, our commitment to the design community remains stronger than ever. European Home will continue offering our exceptional European Home gas and electric, Flamerite and Solution Electric Fires brands while supporting our dealers, architects, and builders across North America.
We are deeply grateful for the last ten years of innovation, growth, and shared vision with Focus. Their creativity has inspired our team and shaped countless stunning spaces. As they begin this next phase, we look forward to seeing how their presence and design influence continue to grow in the North American market.
To all our customers, partners, and collaborators: thank you for your trust over the past decade. We remain committed to ensuring continuity, clarity, and exceptional service throughout this transition — and we are excited for the opportunities that lie ahead for both Focus and European Home.
As of January 5th, for sales, you can contact:
Chris Weiner – cweiner@focus-fireplaces.us
Kevin Simpson – ksimpson@focus-fireplaces.us
For Marketing:
Liz Lee – llee@focus-fireplaces.us

DEALER SUMMIT – OCTOBER 14th – 17th
It is important we keep our Fireplace Retailers, and their sales team trained and up-to-speed on our existing products, upcoming new products as well as techniques and tips for selling our fireplaces to your customers.
Our sales reps Chris and Kevin have scheduled a Remote Fireplace Training Event for the week of October 14th – 17th. This is an opportunity for everyone at your company to refresh their expertise, train new salespeople, or learn new things about our fireplace lines.
Multiple time slots are available so click the button below to choose the best time for you.
These classes are similar to our summits from last quarter, so if you missed them then or if you have new employees then this is your chance to catch them again.
*All times are Eastern Standard Time.
